Every time you publish your newsletter and send it to your readers you should be asking yourself one question; “Is this newsletter informative and engaging?” Will it encourage your readers to ask questions or make comments? Is the information you’ve shared with them interesting and on topic to your industry? Point being, your newsletter could be the best one you have ever written but if no one is reading it then what is the point?
There are so many different features you can add to your newsletter that can make it stand out in your readers mind and one they will actually look forward to getting it each month. Here are a few ideas to think about when creating your next newsletter:
Surveys
Including a survey is an easy way to get your readers engaged in your newsletter and sometimes even a way to get some marketing research out of your newsletter.
Pictures
Adding images is a great way to peak interest in a newsletter a way you can break up the words, enticing readers to do more than just read your newsletter.
Videos
Got something funny, interesting, or relevant to share with your audience? Can you show readers in a video how to do something? Upload it and share.
Blog Post
Do you maintain a blog? Incorporate it into your email marketing efforts. Your blog is an interactive piece of your company; it’s easy to bring part of your newsletter into your blog. In your blog, you can ask your readers if there is anything they’d like to see in your next newsletter. If you’re having a contest (we’ll talk about this later) announce your winner in a blog post (as well as the following newsletter.) Doing this will not only create interaction between your newsletter and your readers, but promote your blog a little more.
Giveaways
WIN FREE STUFF! No three words could ever offer more incentive than these three. The thing about a contest is, even if the readers are REALLY only interested in winning free stuff, it still keeps them around longer than they might have. While they’re scrolling your newsletter for the giveaway offer, they’re reading other items that may be of interest to them.
Questions and Answers
They’ve got questions, you’ve got answers. You’re the professional; they come to you for products, services, or information—let them ask some of the hard hitting questions and prove your worth to them by answering them. It gives you interaction for your current newsletter and content in the next issue.
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